Advanced Research.
Better Decisions.
Turning complex customer and market data into confident business decisions.
I'm Sebastian Syperek, an independent research consultant specializing in advanced quantitative methods, preference measurement, and customer insights. With more than 20 years of experience in market and UX research, I help organizations answer complex questions, understand customer choices, and translate data into actionable strategies.
Experience across industries
Specialist Expertise. From Research Question to Business Decision.
Deep Methodological Expertise
Advanced quantitative research techniques beyond standard surveys and descriptive reporting.
End-to-End Ownership
From research design and questionnaire development to data collection, statistical modeling, and executive presentations.
Actionable Business Impact
Research that explains customer preferences, reveals trade-offs, and supports real business decisions.
Methods for complex business questions.
Conjoint & Choice Modeling
Understand how customers value features, attributes, brands, and prices.
Read moreMaxDiff & Preference Measurement
Identify what really matters with differentiated, relative importance.
Read morePricing Research
Find the right price, not just an acceptable one.
Read moreCustomer Segmentation
Discover meaningful differences between customer groups.
Read moreDrivers Analysis & CX Analytics
Understand what really drives customer experience.
Read moreQuantitative UX Research
Make better product decisions with better evidence.
Read moreAI-Augmented Research & Predictive Insights
Combining human evidence with AI-powered analysis — keeping real respondent data and methodological rigor at the center.
20+ Years of Research Experience. Across Industries and Perspectives.
A career built across research agencies, international corporations, and digital product organizations — combining methodological depth with a practical understanding of business decisions.