From Complex Questions to Clear Decisions.
The examples below are illustrative research applications — representative of the types of projects I deliver. They are not verified client case studies, and no named clients, quantified outcomes, or testimonials are implied.
Illustrative Research Applications — not verified client case studies.
Product Configuration & Pricing
Choice-Based ConjointChallenge
Understand which product configurations offer the strongest customer appeal while balancing feature costs and price sensitivity.
Approach
Experimental design, utility estimation, and scenario simulation.
Potential deliverables
Customer Experience Improvement
Drivers AnalysisChallenge
Identify the factors that most strongly influence customer satisfaction and prioritize improvement initiatives.
Approach
Structured feedback analysis, regression modeling, and impact-priority assessment.
Potential deliverables
Customer Needs & Segmentation
MaxDiff + Cluster AnalysisChallenge
Understand how customer priorities differ and identify strategically relevant segments.
Approach
Preference measurement, segmentation modeling, and detailed segment profiling.
Potential deliverables
Human-Grounded Predictive Research
MaxDiff + Digital Twins + AI-Assisted ContextChallenge
Explore how real respondent preference data can be translated into probabilistic predictions.
Approach
Individual-level preference estimation, crowd aggregation, contextual enrichment, and out-of-sample evaluation.